These Cars Are Sure to Turn Heads
3. Isuzu Como F1
Made in: 1990s
Cost Estimate: Not Known
Isuzu is widely recognized for its diesel engines and utility vehicles, but in the 1980s and 1990s, the company had ambitious dreams of competing in Formula One. To pursue this goal, they secretly developed a Formula One engine.
Unfortunately, due to Japan's economic challenges during that period, the V12 engine never had the opportunity to realize its full potential on the racing circuit. Despite this setback, Isuzu's foray into the world of motorsport remains a fascinating chapter in the company's history, showcasing their engineering capabilities and aspirations.
In conclusion, while Isuzu may be better known for its practical vehicles, their attempt to break into Formula One illustrates the brand's innovative spirit and ambition during a transformative era in automotive history.

You might be wondering: what ultimately happened to the V12 engine developed by Isuzu for Formula One? The surprising result was the creation of a pickup vehicle. This is exactly what the Isuzu Como F1 represents—a unique blend of racing heritage and utility.
However, it’s safe to say that a pickup truck powered by a Formula One engine wasn’t exactly a profitable venture. The combination of high-performance engineering in a practical vehicle created a niche product that many consumers weren't ready to embrace.
Unfortunately, for most of us, the opportunity to drive this extraordinary beast remains out of reach. In conclusion, while the Isuzu Como F1 showcases innovative thinking, it also highlights the challenges of merging motorsport technology with everyday utility.